Interviewee
Blake Lofgren
CVR, Partner and Vice President
Blake Lofgren is a Partner and Vice President at CVR, where he leads Account Services and Business Development efforts. With a passion for inter-agency collaboration and leading client teams, Blake helps local, national, and international clients tackle complex marketing challenges.
Name 1 fun fact about you, your agency, or market, that people might find interesting?
CVR has been providing marketing, PR and advertising services for over 100 years. As the longest running agency in the Midwest, CVR designed the current Indiana Pacers logo and pioneered the blue interstate attractions signs drivers use to find the nearest Starbucks.
What were your two greatest accomplishments of 2024?
First, we’ve been focused on growing our capabilities such as 3D animation and social media strategy to better serve the needs of our clients, as well as growing in our understanding and use of AI. And second, we landed a great new global Pharma client who is allowing our creative team to stretch their wings in new innovative ways.
Name the best things about being an Indie! (Independent Agency)
As an “Indie”, we offer direct access to our team, flexible support as needs evolve, and innovative out-of-the-box ideas without the constraints of corporate red tape.
What do you wish clients could better understand to get the most out of their agency partner?
CVR is a part the team. When a client shares vital information and results…good and bad, we can do a better job on the next project. When we truly partner with a client, we become more than a vendor. We are a proactive, integrated part of their marketing team. You can see it in the results, you can see it in the relationship, you can see it in the work.
What does AMIN’s Mantra, “You’ve Got Allies”, mean to you in your own words?
Having trusted partners (and friends) that are genuinely interested in how they can support one another is a game-changing advantage. From peer groups and global conferences to new business partnerships that extend capabilities or capacity, AMIN allies are a critical element of our agency’s ability to provide unmatched value to our clients and incredible opportunities for our staff.
What inspires you most as we move into 2025?
Our job as marketers isn’t getting any easier. But with great new talent entering the workforce and incredible new tools (AI powered and not) at our fingertips, we can double down on game-changing insights and jaw-dropping creative to help our clients exceed their goals.
A smart home takes the cake in this scenario. A completely automated home would have time-saving advantages that far exceed those of a self-driving car. From automated laundry and vacuuming to a fresh cooked meal waiting for you when you get home from a long day, we can reinvest that time into our kids, hobbies or simply getting some extra rest.
Your Network Of Allies
With AMIN, you don’t have to go it alone. You can gain global and local insight, tap into extensive industry experience, find help on the ground in major markets across the globe and, crucially, stay up to date on emerging trends. You can even have an opportunity to gain new clients. All of this is within reach – quickly, seamlessly and efficiently.
