Bailey Lauerman & Bosch
NIGHT EYES
Priced above the category and sold only through select auto parts retailers, Bosch Wiper Blades were losing market share to lower-priced brands. We needed to re-establish Bosch as the category’s technology leader to justify their premium pricing. To offer something new and different in this parity category, Bosch created Night Performance Wiper Blades, wipers that cut through and reduce the blur and glare that occurs while driving on stormy nights. The net result: These wipers help you see better on stormy nights than other wipers.
So we created an advertising campaign to promote a key insight – Bosch improves night driving vision. So much so, in fact, it was as if they gave you the eyes of a nocturnal creature. And that’s what this campaign brought to life – we showed people with animal eyes driving on stormy nights safely. TV and online video was supported by digital, radio, and influencers. We helped drivers really see our product benefit and campaign theme: “Night vision has evolved.” Thanks to this new campaign, not only was the road easy to see, so were all the successful results.
Bailey Lauerman submitted this case study for the 2023 Globeys: https://youtu.be/lOxELRKR6Kc
Share This Case Study
More Case Studies
Stratitude & Volkswagen
The Client: Volkswagen Group SA The Campaign: Change Management Campaign to launch new learning platform to VW dealerships The Challenge Volkswagen South Africa needed to launch their new online learning platform, iLearn2.0, to their network of 144 dealerships across Sub-Saharan [...]
StrategiQ & Jacada
After the pandemic almost bankrupted Jacada, we knew that intricate attribution was the lifeline they needed when travel re-opened. Introducing our solution: an industry-leading and highly effective attribution system. Although set up initially as a response to COVID - and [...]
Stone Ward & Baptist Health
Baptist Health, Arkansas' largest healthcare system, is celebrated for its OBGYN services and aims to be the top choice for comprehensive women’s healthcare. To achieve this, Baptist Health partnered with Stone Ward to create a campaign positioning themselves as the [...]
