Bailey Lauerman & Bosch Tools
WHAT HARD WORKERS DESERVE
Bosch Tools are designed for the worker, not just the work. To sum up this strategy, we conceived the “What Hard Workers Deserve” campaign, brought to life through video and online, supported by digital and radio. We wanted workers to really see that Bosch looks out for their well-being, no matter what. Since workers rarely find themselves in ideal situations, this campaign concocted extreme working scenarios to make our point. Through these over-the-top product demonstrations, we showed that even in severe conditions, Bosch Tools support users with more than just great productivity. They provide comfort and ease of operation as well.
Bailey Lauerman submitted this case study for the 2023 Globeys: https://youtu.be/gNvnQoP6kXg
Share This Case Study
More Case Studies
Stratitude & Volkswagen
The Client: Volkswagen Group SA The Campaign: Change Management Campaign to launch new learning platform to VW dealerships The Challenge Volkswagen South Africa needed to launch their new online learning platform, iLearn2.0, to their network of 144 dealerships across Sub-Saharan [...]
StrategiQ & Jacada
After the pandemic almost bankrupted Jacada, we knew that intricate attribution was the lifeline they needed when travel re-opened. Introducing our solution: an industry-leading and highly effective attribution system. Although set up initially as a response to COVID - and [...]
Stone Ward & Baptist Health
Baptist Health, Arkansas' largest healthcare system, is celebrated for its OBGYN services and aims to be the top choice for comprehensive women’s healthcare. To achieve this, Baptist Health partnered with Stone Ward to create a campaign positioning themselves as the [...]
