Cronin & Fred Hutch Cancer Center
Fred Hutch Cancer Center
LOOK BEYOND brand campaign
In 2022, Fred Hutch Cancer Center went through an important merger. Now, in one organization, the best of clinical care and scientific research was able to work in close collaboration, like no organization before it. This is a place that can do more than save lives – their inspiring goal is to make a world without cancer a reality.
With the rallying cry of LOOK BEYOND, we created a brand campaign to let the world know (with a special eye on prospective patients and potential donors). We created a stunning and hypnotic series of ads, and a multi-channel campaign that included digital, outdoor, print and more.
With 200 million impressions served, the world noticed. Among prospective patients, aided awareness was up 9% and brand preference up 7%. Among potential donors, aided awareness was up 7.5% and brand preference was up 9.2%.
Cronin submitted this case study in the 2023 Globeys: https://youtu.be/KQIjnm3PP-4
Share This Case Study
More Case Studies
Stratitude & Volkswagen
The Client: Volkswagen Group SA The Campaign: Change Management Campaign to launch new learning platform to VW dealerships The Challenge Volkswagen South Africa needed to launch their new online learning platform, iLearn2.0, to their network of 144 dealerships across Sub-Saharan [...]
StrategiQ & Jacada
After the pandemic almost bankrupted Jacada, we knew that intricate attribution was the lifeline they needed when travel re-opened. Introducing our solution: an industry-leading and highly effective attribution system. Although set up initially as a response to COVID - and [...]
Stone Ward & Baptist Health
Baptist Health, Arkansas' largest healthcare system, is celebrated for its OBGYN services and aims to be the top choice for comprehensive women’s healthcare. To achieve this, Baptist Health partnered with Stone Ward to create a campaign positioning themselves as the [...]
