CVR & JD Sports
CVR partnered with 3 other agencies in the network just as COVID was sweeping through APAC and EMEA to conduct video research of customers for JD Sports, one of the world’s largest athletic retailers. Our collective research confirmed JD’s hypothesis that Gen Z are global consumers.
CVR submitted this case study in the 2021 Globeys: https://vimeo.com/766659561
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