Planit & Current
CURRENT BACKYARD
A Searing Hot Brand Launch at CES W. C. Bradley Co., Char-Broil’s parent, set off to create a premium standalone brand, Current Backyard, to revolutionize outdoor living with a one-of-a-kind electric smart grill that reaches a crazy 700 degrees.
The challenge: to launch an unknown brand AND overcome the skepticism plaguing the electric grill category.
No stranger to disruptive brand launches, Planit proposed an audacious solution—an official launch at CES 2024, the epicenter of innovation. To change consumers’ expectations of what’s possible with electric grilling, Planit dreamed up an experiential, tech-forward booth electrified by cooking demos, culinary samples, and collaborations with a celebrity chef and influencers.
Results:
-CES Innovation Awards Honoree in the Smart Home category
-823,079,654 PR Impressions
-17,192 Total Placements
-4,464% increase in website traffic the week of and after CES 2024
-94 PR Backlinks to CurrentBackyard.com
-3,000 Social Media engagements with PR Placements
-908,148 Organic Social Media Impressions
-2,811 Total Badge Scans
-138 Confirmed Presale Reservations
-483 Sweepstakes Entries
-313 Email Opt-ins
-3,775 Food Samples Served
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