California is committed to reducing greenhouse gases through energy efficiency financing for homes, rentals, and businesses. However, Californians face inflation, high energy rates, and extreme weather, making it challenging to encourage investment in energy-efficient solutions. Partnering with the California Alternative Energy and Advanced Transportation Financing Authority (CAEATFA), RIESTER launched the “Green Means Go” campaign to simplify green financing for energy-efficient renovations. This initiative educates the public about energy efficiency upgrades and boosts online loan enrollments. Using animated narratives that highlight California’s diversity and beauty, four vignettes simplify complex project and financing processes while appealing to Californians’ need for accessible financing. The playful animation emphasizes the practical benefits of sustainable living and reflects the state’s diverse demographics and culture. To drive loan applications, the gogreenfinancing.com website was redesigned to match the campaign’s animated theme. It features simplified customer journeys, making it easy for visitors to understand project improvements and connect with approved contractors and lenders. To amplify the campaign’s reach, RIESTER collaborated with the state’s investor-owned utility (IOU) partners. They integrated GoGreen assets into each IOU’s media campaign, driving traffic to the GoGreen Financing website. The campaign exceeded expectations, distributing 240% more funds than the state’s annual goal. In 2023 alone, GoGreen residential loans accounted for 50% of the total residential loans achieved in the program’s previous eight years. Year-over-year loans increased by 95%, totaling $43 million. The campaign generated over 61 million impressions, with website views up 70% and online loan applications up 65%. Online engagement surged over 100%.