CEO and Founder

Søren Grinsted is the CEO and co-founder of Public communication and design agency. Søren has been the leader and motivator since the very beginning, but he is also deeply involved as a creative strategist – and a strategic creative. Sørens background is a a Master in literature and semiotics – and he uses this all the time. Instead of just studying the life of signs in society – the agency world gave him a wonderful change to create signs in large scale. Of course it has been nice to win a price or being the agency of the year – but changing the insights, our thinking and way we act by using the right words and visuals – that’s what it is all about.