AMIN Worldwide Recognizes Excellence in Advertising with Annual Globey Awards
July 3, 2024
The global network recognized five top independent agencies for creativity and innovation.
San Francisco, CA (June 26, 2024) — The Advertising & Marketing Independent Network (AMIN) Worldwide unveiled the winners of the 4th annual Globey Awards at the Global CEO Conference in San Francisco this week. The Globey Awards celebrate excellence in advertising, highlighting the most creative, effective, and collaborative campaigns from AMIN’s member agencies.
This year, the Globeys received more entries than ever before. With 50+ member agencies, teams were honored for their remarkable contributions in the following categories: Best in Show, Most Creative, Most Effective/Results Driven, and Best Collaboration among AMIN member organizations.
“The Globeys celebrate the outstanding achievements of visionary minds who have redefined storytelling with passion and precision,” said Brendan Cumiskey, President at Dalton and Member Engagement Committee Lead at AMIN. “These awards stand as a testament to the remarkable creativity and dedication to shaping narratives that resonate globally.”
The 2024 Globey Award winners include:
Agency: iO (Netherlands)
Client: Länsförsäkringar
Länsförsäkringar tackled teen mental health amid social media’s rise with Laika 13, the first AI teenager immersed solely in digital life. This initiative not only sheds light on social media’s impact but also engaged youth through interactive education. Laika 13’s success surpassed
expectations, boosting awareness, changing behaviors, and sparking global dialogue on digital well-being.
Agency: Cronin (Connecticut)
Client: Modern Woodmen
Modern Woodmen hired Cronin to build engagement with new audiences. The “Modern since 1883” initiative clarified their identity, using contemporary storytelling to highlight the company’s pioneer spirit. The results to date prove that effective communications can have a direct impact on business outcomes, alongside enhancing ad recall and awareness. The Modern Woodmen and Cronin partnership exemplifies teamwork, trust and world-class creativity.
Agency: H/L (California)
Client: Toyota
H/L aimed to connect Toyota’s sales to their advertising impressions to identify effective media and high-converting placements. By leveraging first-party sales data and proprietary data, they developed a Sales Match-Back System to optimize targeting, media channels, and strategies based on actual sales. This approach reduced the cost per sale by 87% and increased quarterly spending on targeted audiences by 80%, earning H/L a 2024 Silver Effie for Data-Driven Media.
Agencies: Campagne (Netherlands) and CVR (Indianapolis)
Client: Indianapolis Symphony Orchestra
Small collaborations can be just as impactful as big projects. CVR from Indianapolis and Campagne from Rotterdam exemplify this through their latest project with the Indianapolis Symphony Orchestra. They captured the essence of world-renowned conductor Jun Märkl, who is set to lead the Indianapolis Symphony Orchestra. Campagne documented Märkl during a concert in Maastricht, while CVR transformed this footage into engaging press releases, website features, and social media content. This collaboration highlights trust, innovation, and a shared vision for excellence, setting the stage for Märkl’s grand arrival in Indianapolis.
The honorees were judged by a panel of esteemed judges, including:
Kristi Anderson, AMIN, Global Executive Director
Doug Barton, Trone, CEO
John Birnsteel, Doe Anderson, CEO
Brendan Cumiskey, Dalton, President
Kelly Ferguson, Meyocks, President & CEO
Phil Huzzard, DPR&Co, Founder and Agency Principal
John January, Signal Theory, Co-CEO
Jack D Spaulding, Planit, Executive Director of Strategic Planning
Karen C Stanton, Slingshot, CFO
Naomi Teunis, iO Digital, Content and Creation Director
Karli Threet, AMIN, Marketing Coordinator & ED Assistant
Click here for the winning campaign overviews, photos from the event and additional details. For more information on AMIN Worldwide and its member agencies, visit aminworldwide.com. ###
About AMIN Worldwide
The Advertising & Marketing Independent Network (AMIN) Worldwide is a coalition of over 50 independent marketing agencies, with about 30 located in the United States. Spanning the Americas, Europe, Africa, the Middle East, Australia, and Asia, AMIN represents more than 30 countries and employs over 3,500 professionals. Since 1932, AMIN has been fostering collaboration and innovation in the advertising industry. The network supports its members through shared resources, educational conferences, and global market insights, helping them adapt to the dynamic landscape of advertising. AMIN’s member agencies manage over $1 billion in client media spend and serve numerous global Fortune 500 clients.
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