October 2024 — AMIN Worldwide, the global alliance of independently owned marketing and advertising agencies, proudly announces its achievement of winning a silver NewGen Award for its exceptional member newsletter. The award, which recognizes innovation and effectiveness in digital communication, underscores the success of AMIN’s key communication channel that connects and engages members worldwide.

 

The AMIN Worldwide network spans 57 agencies across 27 countries, covering the Americas, Europe, Africa, the Middle East, and the Pacific Rim. With a global database of executives, agency leaders, and employees, the monthly newsletter serves as a critical platform to foster communication, share success stories, and promote collaboration within the network.

 

Stratitude, AMIN Worldwide’s member agency in South Africa identified the need for regular and structured member communication. Stratitude pioneered the idea of a monthly member newsletter, which was approved by the AMIN Global Board. Since its launch, the newsletter has become the cornerstone of AMIN’s communication efforts, keeping the network top of mind while driving traffic to the AMIN Online Community Portal and member websites.

 

A Strategic Communication Tool

The newsletter offers a blend of valuable content, including case studies, network news, network events, and member profiles. This multi-faceted approach not only promotes AMIN’s initiatives but also highlights the outstanding work of its member agencies globally, providing a platform for members to showcase their expertise.

 

Representatives from AMIN’s regions—Americas, EMEA, and APAC—collaborate on a monthly content plan to ensure global representation in each issue. The inclusion of news from all three regions is essential to maintaining balance and offering value to the diverse membership base. Furthermore, performance metrics indicate high engagement, with strong open and click-through rates reflecting the newsletter’s impact.

 

Global Reach, Local Engagement

The newsletter’s success is evident in the consistent engagement from members. A recent survey revealed that 83% of recipients found the content highly valuable, with agency case studies and member achievements ranking among the most-clicked links.

 

Award-Winning Performance

AMIN’s NewGen Award recognizes the newsletter’s innovation in delivering high-quality content that resonates with its international audience. The award also highlights the newsletter’s role in reinforcing the value of the AMIN Worldwide network by encouraging collaboration and engagement across borders.

 

“We’re thrilled to receive the Silver NewGen Award,” said Sylvia Zanetti, MD of Stratitude and Board Member of AMIN Worldwide/ EMEA. “The newsletter has become an integral part of how the network connects with our members, helping to promote the incredible work happening within our global network. This recognition is a testament to the collaborative effort of our member agencies and the impact the newsletter has had.”

 

The newsletter continues to evolve, with regular updates and insights driving its ongoing success. As AMIN Worldwide looks to the future, it remains committed to providing innovative communication tools that keep members engaged and connected.