How does it feel to paint by ear? Paint manufacturer Tikkurila sought an inspiring campaign for their 2023 interior paint colours.

The task was to create a multi-sensory campaign reflecting the synergy of sounds and colours in home harmony and comfort.

We designed an interactive experience, “Sound of Colour,” that dives into synesthesia, where visual and auditory senses intertwine.

For example, what does the colour blue sound like? In the experience, users immerse in audio works and select their favourite colour shade, which collectively forms an average colour reflecting Tikkurila’s 2023 palette.

We developed the experience’s logic, interface, visuals, audio works, and technical implementation.

Sound of Colour progresses through four stages with soundscapes based on eight emotional states, featuring customised audio works created in collaboration with a sound designer.

Colours, being ultimately mathematics, led us to create an algorithm calculating the average colour from user responses using the HSL colour system, ensuring accuracy in the given results.

Naturally, the resulting colours presented matched Tikkurila’s 2023 palette.

This innovative blend of auditory and visual senses offered a novel way to explore Tikkurila’s new palette and experience hearing colour shades.

With a multi-sensory approach, Sound of Colour added depth to Tikkurila’s brand, extending deeper and beyond the mere surface of paint.